…or you don’t get through the gate.
I am continually amazed by some people’s lack of both pragmatism and grace in various business situations. One of the most obvious ones is dealing with individuals who are obviously “gatekeepers”. To me a gatekeeper is anyone who is clearly standing between you and an individual or group you want/need access to.
Why should I care?
In my undergraduate management class we talk about “power” and its sources. They include things like hierarchical position, control over information, network of allies and several other attributes. A gatekeeper almost always wields a deceptively large amount of power and influence for several reasons that relate to these power bases.
First, they are often very close to the principal in question. If they are their admin or adjutant they are typically intimately aware of their boss’s goals, needs, opinions etc. This person is usually personally chosen by the executive and has the executive’s interests at heart. Their success is bound up in their boss’ (at least at some level). They have “referred hierarchical authority” from their boss.
Second, because they aren’t a senior executive (or at least are less senior than the boss), they are more accessible and thus are privy to scuttlebutt and gossip their boss may not be. This puts them at the center of information networks with “insider knowledge”.
Third, due to both these things bosses often put a great deal of value on their assistant’s view of others. Why? These folks see others in less formal or guarded settings than the boss does. Most of us can control ourselves in obvious power situations where a superior is watching us. How you act when no one is looking is much more revealing. Gatekeepers tend to have a better view of this aspect of us. I have seen people lose six figure opportunities over subtle office issues around how candidate treated staff in situations the hiring manager didn’t see, but heard about.
Fourth, these people are often the ones charged with creating order in their bosses hectic worlds. Most senior execs are out of control and the admin manages this as best they can. They can lock down a calendar and completely deny you simply based on schedule and (your lack of) priority.
In my experience, a bad run in with an admin or exec assistant can actually be more damaging than a bad run in with the boss. Why. I can forgive you jousting with me, I might even give you credit for standing up for yourself if professionally done. Treat my assistant badly and you’re just a bully. Same as going after my son or daughter. No quarter will be given. View the offer as gone if you were an intern or the promotion off the board later in your career.
Conversely, being favored can yield special access, quiet behind doors praise, special knowledge of information others (even senior execs) don’t have access too. This can be as simple as getting 5 minutes to brief the exec on an idea while others are rebuffed. But this access is precious.
How do I develop support?
So, given the importance of gatekeepers, how do I develop rapport and influence without coming across as craven and just a brown-noser? This is just a specific case of applying concepts on building support from my earlier post. Read here for general guidance.
My point in this post is to focus your attention on how important gatekeepers are in the general scheme of things. In many cases, simply treating them nicely (not even going above and beyond) will go a long way. Showing interest in someone whose whole job is to serve someone else who is the center of attention can be very comforting. You’ll be surprised at how much people will tell you if you simply demonstrate respect and make time to hear about their day.
In the end, do unto others as you’d have them do unto you.