Jeff Bezos’ “Regret Minimization Framework”

A friend (Thanks Morgan!)  just passed this great video of Jeff Bezos talking about his thought process when deciding to leave his “good job” to take a flyer and found Amazon.com. I love the way he frames it. Essentially, when I’m 80 and looking back, how can I minimize my disappointment with paths not taken? Stated differently, how do I follow my heart? If I do that and it doesn’t work out I may be OK. But if I go counter to my heart and it doesn’t work out, I’ll be bitter.

Take a look.  Link: http://www.youtube.com/watch?v=jwG_qR6XmDQ

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